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GTM Reads

Deep dives into AI-orchestrated GTM, signal-led outbound, agent architecture, and founder strategy. No fluff, no SEO filler.

GTM Strategy

The future of B2B GTM

Cursor reached $100M ARR in one year with 19 employees. SaaStr now runs the same revenue with 1.2 humans and 20 AI agents. Cold email reply rates collapsed from 6.8% to 3.43%. Around 81% of B2B buying happens before sales is contacted. The old SaaS playbook of large SDR pods, MQL targets, and last click attribution is breaking. Here is what is replacing it, what is actively failing, and what to watch for.

DannyMay 22, 202612 min read

Agent Architecture

How AI agents are leveraged in B2B GTM

Salesforce says 92% of sellers with AI agents see prospecting gains. McKinsey says fewer than 10% have scaled them. Gartner says ~130 of the thousands of agentic vendors are real. All three are true at once. Here is what an AI agent in B2B GTM actually is, how it works under the hood, why most autonomous SDR projects still fail, and the stack pattern that wins in 2026.

DannyMay 8, 20269 min read

Signal Architecture

How signal arbitration breaks most AI outbound stacks

When three buying signals fire on the same account in the same week, three teams end up running three different plays. Signal arbitration is the decision layer that turns that mess into one coherent next action.

DannyMay 1, 20267 min read

GTM Strategy

Why outbound stopped working in 2026

Outbound in 2026 fails because most B2B teams keep treating it as a messaging exercise when it is actually a systems exercise. Timing, signals, deliverability, and AI all have to work as one decision layer.

DannyApr 24, 20268 min read